MD - it's not just the lack of knowledge of physics, it's also the 'when it's my time god will take me and there's nothing I can do to change that' mentality.

There was a thread on here not long ago about a really bad crash, and everyone was criticising the speed they were driving and the state of the tyres on the vehicle, and someone popped and and basically said that those things don't matter cos when it's your time it's your time.

But your right, showing adverts like they did (and still do) in the UK would definitely help.