Genesis said This ad was made by Egyptians for Egyptians. It is even written in Egyptian dialect. There is a political motive behind it. An article at Newsweek highlight the caltural change

I think the Egyptian dialect is the most understood dialect in all arab countries, and this ad was on a satallite channel i watched it once ( i can't remember which channel now) SO it was for all muslim women out there
it has nothing to do about egypt or politics
haven't you seen the ads about (Praying ) on mbc ????????????????????? are they only for saudi since mbc is a saudi owned channel????????!!!!!!!!!!!!!

newsweek did not talk about the ad by the way
the article was anti saudi and anti islam