As some already mentioned here, it’s the “Ever Wondered” campaign launched by the Supreme Education Council. It will be installed in key locations and is already published in papers, magazines, council’s website and will be on school buses too.  

It’s a good first step for attention; though don’t like to see it on main driving roads. The "Research Skills Development Unit" program aims to develop critical and creative thinking skills among students and teachers. Also promotes discovery in the whole of Qatar.  

But what’s next? Will there be sort of awareness educational brochures or leaflets given away to people or the latter can pick them up to learn more about scientific research? I hear it’s an extensive campaign, it cannot just commence with start with big "Question Marks” and end with our bigger “Exclamation Marks” as to what this is leading to!

Salaam