I think the site has been launched to soon. People make very quick judgements when browsing the internet, and if a site doesn't grab them within the first minute or so it is unlikely they'll return to it in the future. I think it would have been better to wait until there was significantly more content available before going live.

It's a shame because Gypsy has clearly put a lot of time and effort into it, and it does look like it has the potential to be a useful site (despite the html flaws and choppy scrolling!).