If you are looking at that, make sure it is 'black to white', not 'grey to grey'. Very deceptive and important, but not as important as response time. Look for 8ms or faster. LG get a bad rap for reliability, and the Sony are overpriced except for the X series. Check out the Sammy 1080i HD's - seem very good. I'm tossing up between that and a Sony X Bravia. Good luck and report back!!

Veni, Vici, viva.