Y'know, e, I was in a shopping centre a few years ago and there was a promotional stand asking people to do a blind tasting, 'take the Pepsi challenge'. So I did. And I preferred the Pepsi. I think a lot of people drink Coca Cola because it's branding is more pervasive.

Actually though, now I drink neither. Coca Cola has an appalling track record in terms of employee rights and also siphoning off water resources.