well look at this in another way...
the fairer sex is always looking for a good TAN
at times extreme sun burns does not favour them and its not permanent, plus in some parts of the world it causes skin cancer
on the other hand Darker sex covers up to get more fairer
some use excessive skin products some even undergo cosmetic surgery, either way the end result is short lived and devesating on the long run

Now when there is a marriage, what more can the two create ask for through natural gene mix

A perfect TAN