"What if you spent $2.8 billion on a sporting mega event - and nobody came? It would be an embarrassing waste of money. But things could be worse. What if you spent $2.8 billion on the event tens of thousand of people came - and you had no place to put them? now that would be a marketing catastrophe.
But that's the situation Qatar may face in December when the Asian games kick off in the capital Doha"
I am going to quote what i found in a magazine
"What if you spent $2.8 billion on a sporting mega event - and nobody came? It would be an embarrassing waste of money. But things could be worse. What if you spent $2.8 billion on the event tens of thousand of people came - and you had no place to put them? now that would be a marketing catastrophe.
But that's the situation Qatar may face in December when the Asian games kick off in the capital Doha"