Philips 3D Solutions - MOSECO Qatar
Philips 3D Solutions
Philips 3D Solutions is the company behind the WOWvx technology. Philips 3D Solutions provides end-to-end 3D system solutions, ranging from displays, content creation tools and technology licensing.
Intelligent WOWvx 3D displays
Philips 3D Solutions offers a range of autostereoscopic 3D displays for professional applications. Based on Philips WOWvx technology, they provide the best 3D viewing experiences today, without the need for special 3D glasses. The slanted multi-view lenticular lens technology leads to full brightness, full contrast, and true color representation.
Moreover, it allows multiple users to view 3D content at the same time within a large comfort zone. Philips 3D displays are based on a high-definition panel and create exciting viewing experiences in both 2D and 3D mode. Integrated, advanced display signal processing offers content creators and end-users full control over the picture quality and depth-effect characteristics. Next to Philips branded products, Philips 3D Solutions sells key components and licenses its technology to third party manufacturers to guarantee a broad supply of competitive devices on the market.
2D-plus-Depth format
The Philips 3D display solution is designed for maximum reuse of content and concepts from the 2D world. Easy creation or adaptation of existing applications and content for the 3D display are possible thanks to the use of a flexible 3D data format, in the form of 2D-plus-Depth. The 2D-plus-Depth format is compatible with existing production equipment and compression tools, and ensures 3D application performance within existing distribution mechanisms and standards, with a required bandwidth close to 2D.
Moreover, the 2D-plus-Depth format decouples content creation from content visualization and allows applications to use different 3D display screen sizes and designs in the same system.
Supported by various companies across the display industry, the 2D-plus-Depth format has been standardized officially by MPEG as a 3D video standard. Philips autostereoscopic 3D displays support the unique Declipse image format. The Declipse image format enables a true look-around effect along with the 3D visualization. Furthermore, easy creation of 3D overlays is provided by applying the Declipse format.
3D content creation and visualization
The 3D display solution from Philips is a complete end-to-end 3D system that supports the process from 3D content creation up to visualization. Some applications today already use a 3D dataset, but deliver a 2D image at the end. Philips now unlocks this content by supporting the visualization in 3D. Philips provides advanced tools to visualize 3D computer animations, real-time 3D applications, and video conversion from 2D to 3D as well as stereo to 3D conversion tools. Visualization of regular video content on the WOWvx 3D displays is enabled by the BlueBox and the RedBox. The BlueBox converts both 2D and stereo video content to 3D offline (semi-automated). The RedBox converts stereo content to 3D in real time, enabling broadcast of live events and sports, produced with stereo camera set-ups. With these tools, Philips will unlock the customer’s new and existing video material for high quality visualization in 3D using the 2D-plus-Depth format.
