Brewery unveils first gay beer
Lets not get into the gay issue.
This is an Amazing marketing ploy... What suprises me more is that people are falling for it.... :o(
The beer, which has a slight honey flavour, will initially be marketed to homosexual consumers in Mexico, Colombia and Japan.
The Minerva brewery said that the "Artisan Honey-Ales" would appeal to a section of the beer-drinking public that had so far been snubbed by larger brewers.
"We're out in the market with great respect with the idea of offering a product directed to the gay-lesbian community that has been ignored for too long but is important and very demanding", Dario Rodriguez Wyler, commercial manager for distributors Bodega 12, told the Mexican news agency Efe.
The label on the beer bottles has been designed so that it can be unglued and worn as a symbol of gay-lesbian pride, he said.
The name of the beers are closely linked to icons and colours of the lesbian, gay, bisexual and transgender (LGBT) community.
Purple Hand recalls a famous gay rights protest in San Francisco in 1969.
Telegraph
I can understand the label being worn by suppoters but Flavoured Beer? It sounds more like a fizzy drink.
Funny , you should say that..
The company is actually planning to launch a strawberry-flavoured beer
Also, the label on the beer bottles has been designed so that it can be unglued and worn as a symbol of gay-lesbian pride :O)
Honey Flavoured Beer? Thats not beer then. More like Starwberry flavoured MIRINDA !
;)
i'm not drinking any beer called the "brown hornet".
I've heard when you go to the toilet after drinking it, your urine comes out like a rainbow
....And the bottle opens from the rear?
A marketing ploy it surely is. But why are people allowing this type of marketing to occur.
just a marketing ploy
Yep. Marketing men at work again .