Apple’s Hot Ticket: New Laptops Next Week

the_tale_of_death
By the_tale_of_death

Like clockwork (that’s running a bit slow), Apple sent out invitations Thursday morning to next Tuesday’s news conference to announce its latest laptop computers.

Like almost all Apple events in recent memory, the announcement has been preceded by a growing crescendo of leaks from Apple fan Web sites. Several weeks ago, word that a new manufacturing process for laptop cases was in the works, and there was widespread speculation about what the word “brick” would mean.

Previously, speculation has centered on a new design, derived from the Macbook Air, which the company introduced earlier this year at its annual MacWorld conference.

Now, however, economics and price will probably get more attention than the company’s latest industrial design. One site reported that the entry price of a Macbook laptop would fall to $799, potentially a drop of $300.

In July, after an unusually strong quarter, Apple’s chief financial officer teased analysts with hints that the company was preparing to introduce a new class of products that would give the rest of the consumer electronics industry fits.

The company is planning on taking away what Peter Oppenheimer, the company’s chief financial officer, called an ”umbrella for our competitors.”

Since then, there have been a variety of leaks suggesting that the word “brick” refers to a lower-cost manufacturing process for the company’s sleek cases, although given Mr. Oppenheimer’s description, it is unlikely that a new case could give Apple any unmatchable advantage.

It remains to be seen whether the new computers will give the quirky consumer electronics firm enough of a boost to carry it through what is promising to be a catastrophic Christmas for most of its competitors. The company’s stock has literally been in free fall in the current Wall Street crises, dropping from a 52-week high of $202.96, to $92.14 at last glance.

http://bits.blogs.nytimes.com/2008/10/09/the-hottest-ticket-in-silicon-v...

By the_tale_of_death• 11 Oct 2008 13:08
Rating: 5/5
the_tale_of_death

In my opinion, macbook pro is the most ergonomic laptop on earth. Apple is just designing the laptop cases anyway. As far as i know,they do not have any hardware card such as mainboard,cpu,video or sound card. They gather good cards in a brilliant cases.

They are good on Applications. I have been using my Macbook Pro almost for 1 year but i have never seen any blue screen or similar deep problem which you should shut your laptop down. But the thing is, apple reliased 10.5.5 update (700 mb) in 1 year after the publish date of the Leopard Mac OS (10.5). I guess they have lack in testing department.

By anonymous• 11 Oct 2008 12:39
anonymous

Apple is falling behind in the PC/laptop race...

Personally I believe Apple will eventually stop production of "Hardware" and keep writing "Apps" as Steve Jobs refers to application software of which they do a brilliant job and of course operating systems.

Windows I suspect would go free in the 2nd "flavour" /version after Windows7....ie Windows 9 or 10 will probably be free!!! ...to be downloaded off the net!

Macbook Air was hardly a useable laptop...with no CD/DVD Drive & ONE USB port.....ONE!!!!.

But Steve Jobs and his team are very good at covering the flaws and hyping any minor advantages the product might have.

By anonymous• 11 Oct 2008 02:01
anonymous

Those laptops better have solid state hard drives( non-mobile parts or flash drives).

"It does me no injury for my neighbor to say there are twenty gods or no God. It neither picks my pocket nor breaks my leg."

— Tho

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