Pepsi Scores With Global Football Super Team
Uniting 19 of the world’s best players spanning 5 continents AND nearly 20 countries
Superstar lineup includes Messi, van Persie, Wilshere, David Luiz, Agüero, Ramos, Kompany, Gomez, Dempsey and many more
Pepsi unveiled details of their superstar 2014 football squad, bringing together an unprecedented wealth of international talent to create one of the most jam packed, multi-talented and iconic lineups ever.
19 of the world’s greatest players, spanning five continents and nearly 20 countries, are uniting with Pepsi to inspire fans the world over to “Live For Now” in 2014.
Record breaking football superstar Leo Messi, Argentinian international striker Sergio Agüero and young British talent Jack Wilshere will be joined by Brazilian defender David Luiz, prolific goal scorer Robin van Persie and Spanish great Sergio Ramos as part of the global Pepsi lineup.
These super six will be bolstered by additional footballing greats from across the globe representing their home countries, including: Juan Guillermo Cuadrado (Colombia), Clint Dempsey (USA), Tarik Elyounoussi (Norway), Maynor Figueroa (Honduras), Mario Gomez (Germany), Vincent Kompany (Belgium), Kemar Lawrence (Jamaica), Victor Moses (Nigeria), Peter Osaze Odemwingie (Nigeria), Oribe Peralta (Mexico), Andriy Pyatov (Ukraine), Mohamed Salah (Egypt) and Gylfi Por Sigurðsson (Iceland).
“Football has been my passion since I was a little boy and it’s certainly one of the things I live for now. I am so proud to be partnering with Pepsi again and representing the brand globally as part of this star-studded team,” says four-time player of the year and Argentinian captain Leo Messi.
Earlier today the Pepsi players took to social media to unveil the entire roster in an exciting digital relay that reached fans across the globe.
David Luiz, Premier League player for Chelsea and vice-captain for Brazil's national team, comments:
"I'm excited to be teaming up with Pepsi and proud to be part of such a great team. For me, playing football is about making the most of every second on the pitch and showing your love and character for the game – and for the fans. I can't wait to join fans from across the world and celebrate a big year for football."
The global player announcement also kicked off a series of exciting year-long activities as part of the 2014 Pepsi Football campaign.
Not only will the players star in Pepsi’s global television commercial released later in the year, a selection of the players will also be featured on limited edition, eye-catching packaging and point of sale across the globe, designed to bring to life their flair and enthusiasm for the game.
Special commemorative packaging featuring the global Pepsi players will start appearing in market in the coming months, while integrations with music, art, digital, interactive experiences and additional special products will be unveiled throughout the year.
Throughout the years, football has been a strong driver of growth for PepsiCo, with both its global beverages and snacks brands activating robust programs in 2014.
