Ooredoo Launches ‘Play for Dreams’ Following Messi Visit
Ooredoo has launched an online portal, playfordreams.com, “dedicated to creating, capturing and continuing the moments that enrich people’s lives,” following Lionel “Leo” Messi’s recent visit to Qatar as Ooredoo’s new global brand ambassador.
The portal launched featuring a collection of short films that highlight the outcome of Ooredoo’s collaboration with the Leo Messi Foundation, in which 19 children from the MENA and South East Asia regions were flown to Qatar to meet Messi, their idol.
It is moments like these that Ooredoo intends on continuing to produce and document on the new website as it helps to “make dreams come true and to stimulate human growth with a number of proposed initiatives” which will be announced later in the year.
“Football is a shared passion that unites youth in all Ooredoo operating countries; Messi is the role model to inspire and enrich young people to make the most of their life chances. With Messi on board, we recognised the opportunity we had to bring these children’s dreams to life and now with “Play for Dreams” we want to show that we are committed to making this happen, today, tomorrow and continuing into the future,” said H.E. Sheikh Abdullah Bin Mohammed Bin Saud Al Thani, Chairman of Ooredoo.
Ooredoo, previously “Qtel Group,” is Qatar’s state-owned communications provider, which delivers mobile, fixed, broadband Internet and corporate managed services to the Middle East, North Africa and South-East Asia.
The company’s collaboration with the Leo Messi Foundation was established to “develop and sponsor projects to stimulate human growth and development across Ooredoo’s markets,” according to the Ooredoo website .
The Leo Messi Foundation is a 2007 initiative launched by Lionel "Leo" Messi with the help of his family, aiming to provide children with equal opportunities to fulfill their dreams.
“I want to encourage children across the world to be positive and to live for the future,” said Messi, “I’m always glad to make a difference in communities and my Foundation helps me to do that, especially when it helps bring smiles to the faces of children. They have the most vivid imaginations and dreams, but only on rare occasions do these dreams come true – working with Ooredoo, I am delighted to be a part of something that can help make this happen.”
Sources: Ooredoo
