World Cup fans in Russia will now get a taste of what to expect at Qatar 2022

The Supreme Committee for Delivery & Legacy (SC) is all set to give football fans at the 2018 FIFA World Cup a taste of things to come in a little over four years’ time.

As part of the initiative, a series of free-to-attend creative and interactive installations and events will be held in Moscow and Saint Petersburg starting tomorrow until July 15, reported Gulf Times.

The SC, which is responsible for delivering the infrastructure required for the 2022 FIFA World Cup in Qatar, has partnered with a range of Qatari organisations to launch creative campaigns that will showcase Qatar as a prime cultural and sporting destination.

The SC and its Qatar-based stakeholders will host Majlis Qatar, a three-tiered pop-up space in the centre of Gorky Park, Moscow, that resembles a Bayt Al Sha’ar — a traditional tent common throughout the Gulf region, reported Qatar Tribune.

It is also the inspiration behind the 60,000-seat 2022 World Cup venue — Al Bayt Stadium at Al Khor City. Majlis Qatar will host the public, media and VIPs, and will showcase the very best of Qatari hospitality.

As one of the centrepiece of the campaign, the SC will also host the world’s first floating multimedia museum. 
Located on the Moskva River, near Gorky Park, museum visitors will be invited to travel to Qatar through an immersive multimedia show, where informational graphics on Qatar's hosting plans will be projected on to walls, appearing to flow down into the river's water.

The SC will also launch a series of innovative ‘portals’ that will connect cultures and communities around the world. Digital portals placed across Doha, Saint Petersburg and Moscow will allow fans to interact between the cities via live broadcasts, giving fans in Russia a real-time view of what life is like in Qatar.

The Qatar-based portals will be located in Hamad International Airport, the popular Souq Waqif and Ali bin Hamad Al Attiyah Arena, where the SC is hosting Qatar Fan Zone.

Moscow’s famous GUM department store will also play host to a football exhibition showcasing FIFA World Cup memorabilia and exhibits from Qatari stakeholders, including Qatar Museums and the Sheikh Faisal Museum.

This will be in addition to two stunning oryx statues painted by a Qatari and a Russian artist.