Sharaf DG branch at Mall of Qatar humbled by massive crowd
Social media in Qatar has been abuzz today with reports of massive crowds gathering in Mall of Qatar for the launch of the newest Sharad DG branch.
Video of the crowds at an electronics store in Doha. #SharafDG #MallofQatar pic.twitter.com/Dc7b3XvaYG
— Halal Bilal (@halalcomedy) January 18, 2017
Sharaf DG was hoping to open with a bang on Wednesday morning with special offers and promotions. Little did the authorities know about their enormous following and fandom.
The sight certainly calls for comparisons with the fanatical openings of Apple stores around the world.
The store, however, decided not to open as planned due to the massive gathering of customers that posed security concerns for mall authorities.
Important information for all our fans waiting eagerly for Sharaf DG Mall of Qatar store opening. pic.twitter.com/jjFOewMU7p
— Sharaf DG (@SharafDG) January 18, 2017
Some fans were clearly disappointed to have missed out on the opening.
@SharafDG Your valued customers were frustrated. :-( the most awaited event must have been very successful, if that was organised well.
— பீர் | Peer (@PeerMhd) January 18, 2017
Despite the fact that the store was unable to open, credit should be given to the marketing and sales team for attracting a crowd of more than 20,000 people, something Qatar has not seen at a store opening.
Were you one of the 20,000 fans outside Sharaf DG? Let us know in comments below.
Sharaf DG clearly staged a SHOW OF SHAME by demonstrating to all its Incompetence in Crowd Management when it deliberately chose only Mall of Qatar for the OFFER when it could not contain the about 2500(Two Thousand Five Hundred) Customers who waited for 2 hours only to be told to go Away.
Theye were very Rude and Inconsiderate. let no one tell you 20,00 because that is a big lie. I was there myself to Witness. they should have done a Risk Assessment of the proposed Offer to know what exactly to do which is very simple. some of us have managed over 500 crowd without Incidents but they were not ready to listen to any advice.
Nothing they do will appease customers except they put a Pubic Apology in the newspaper like they did the promotion.Let them contiune with the show of Shame.
Sharaf DG clearly staged a SHOW OF SHAME by demonstrating to all its Incompetence in Crowd Management when it deliberately chose only Mall of Qatar for the OFFER when it could not contain the about 2500(Two Thousand Five Hundred) Customers who waited for 2 hours only to be told to go Away.
Theye were very Rude and Inconsiderate. let no one tell you 20,00 because that is a big lie. I was there myself to Witness. they should have done a Risk Assessment of the proposed Offer to know what exactly to do which is very simple. some of us have managed over 500 crowd without Incidents but they were not ready to listen to any advice.
Nothing they do will appease customers except they put a Pubic Apology in the newspaper like they did the promotion.Let the contiune with the show of Shame.
//They should have like 2 days of sale one for bachelors and the second one is for with family only//
What is the guarantee that a married man will not stare at someone's wife?
This segregation thing is highly discriminatory.
Winner is Marketing Team and instead of putting only one store they can put all store
Finally they will say we withdraw the offer and they put the name in the heading
The marketing team didn't do anything more than what all other teams do, it was word of mouth.
They should have like 2 days of sale one for bachelors and the second one is for with family only. It's really infuriating even if your wife wears abaya and hijab these people stare like there on a night club. But if you ask them if they have a problem they are just a bunch of cowards.
Lot of gullible people around
Love it... I think 20,000 is probably an exageration - but great marketing ploy
Never disappoint a customer...many might have expected this opening to get them some good offer. But safety and security does take precedence above all, and hence the authorities have called it right.
Nice marketing strategy !!..When I visited before this day hardly find the customer in the shop :)
Credit should be given to the marketing and sales team??? to CHEAP marketing.
I recall, when SharafDG put an ad in Dubai few years back, the offer was unbelievable. The enormous crowd reached the store. But the offer was so cheap and make you feel so fooled.
What was the offer: One of the offer example is a mobile for 100 AED whose cost is 500 AED. A TV thats 5000 AED, would be for 1500 AED and so on. All rushed to store, I was one of them.
Offer seemed nice right, but that was for "one" piece and when you reach SharafDG. The board says sold out.
Where in sale do you find sold out....
was there and its not 20k...far less then that...unless my counting is messed up...between...mostly are workers seems took leave...left with nothing in hand.... sad but had too....
That's how you troll your customers. period