2027 FIBA World Cup gets one step closer with logo reveal
FIBA Global Ambassador Carmelo Anthony launched the official visual identity of the 2027 FIBA Basketball World Cup, which will be held in Doha.
He also unveiled the ‘Step It Up’ campaign, which will unite players, teams and fans in propelling the legacy and impact of the competition to unprecedented heights.
Basketball’s most high-profile tournament will make history in 2027 as the first to be held in the Middle East and North Africa region. It will also be FIBA’s biggest competition ever held in one city.
Passion, skill, and pride will converge spectacularly in Doha in 2027, with 32 nations battling for the coveted silverware. Also at stake would be direct qualification places for the 2028 Los Angeles Olympics and the FIBA Olympic Qualifying Tournaments.
The logo for the flagship event is rooted in Qatar’s history and spirit, inspired by the Bisht — a symbol of prestige and tradition in Qatari culture. The logo symbolizes achievement, pride, and distinction.
The Bisht wrapping around the Naismith Trophy captures Qatar’s energetic embrace of the global basketball community, the ultimate prize, and the honor and passion of wearing a national team jersey.
Meanwhile, the logo will change according to the stage of the competition —Qualifiers, Tournament, and Final Stage.
The colours of white, brown and black will be used to reflect various stages of the competition — mirroring the colors of the Bisht throughout the day. It will also represent fresh beginnings turning into resilience and then celebration. The logo was developed by Unlock Brands.
The unique visual identity is based on a bold graphic territory and perfectly encapsulates a journey of unity, strength, and excellence. The campaign ‘Step It Up’ is more than a slogan, it’s a call to action capturing the full strength and energy of basketball while connecting Qatar’s story and ambitions.
The visual identity and slogan have been developed by the branding and design agency Leroy Tremblot.
Three-time Olympic champion and NBA Legend Carmelo Anthony expressed his excitement at the big brand reveal and what lies ahead on the Road to Qatar.
“The atmosphere and the stakes at the FIBA Basketball World Cup don’t compare to any other experience for a player. It’s the ultimate tournament. The last World Cup was unforgettable for players and fans, but I can’t wait to see how Qatar 2027 is going to reach a whole new level again,” he said.
“The truly unique visual identity of the tournament further energizes what will be an incredible journey for the players, coaches, and fans. Everyone is looking to rise to the challenge and ‘Step It Up,’ to take the FIBA Basketball World Cup and our sport to unprecedented heights.”
The FIBA Basketball World Cup 2027 will continue on from the stunning 2023 edition in the Philippines, Indonesia, and Japan, which was the most successful FIBA tournament in history due to the phenomenal digital engagement levels and attendance at games.
FIBA Secretary General Andreas Zagklis commented: “This is a very exciting stage of our journey to Qatar. The visual identity expresses the unique identity of the FIBA Basketball World Cup 2027 and captures the essence of our sport’s pinnacle men’s competition. The tournament’s 2027 edition will inspire even more fans around the world, and will reach out in new and innovative ways to engage the next generation.
“We can’t wait to see the action on the court, but also the positive reach and impact of the FIBA Basketball World Cup 2027. We’re confident it’ll set a milestone that will accelerate the growth of our sport globally and deliver an even stronger and lasting legacy.”
Mohammed Saad Al Meghaiseeb, Director General of the FIBA Basketball World Cup Qatar 2027 Local Organizing Committee, said: “The design of this logo celebrates the rich Qatari and Arab culture and values, reflecting Qatar’s commitment to showcasing its heritage on the global stage through this prestigious sporting event. We aim to play a pivotal role in promoting basketball culture, increasing its appeal across the region as we firmly believe that the FIBA Basketball World Cup Qatar 2027 will stand out as one of the most sustainable editions in the history of the competition, driven by a strong commitment to environmental stewardship and social responsibility.
“This tournament serves as a global call for unity, peace, and solidarity, bringing together nations of diverse cultures, backgrounds, and languages. It offers a platform for fostering mutual respect and camaraderie in an atmosphere of shared enthusiasm.”
The ‘Step It Up’ campaign is a call to action that will engage and unite the global basketball community on the Road to Qatar. It embodies the relentless shared vision, connection, and drive of players, teams, fans, and the host country to seize every opportunity, overcome obstacles, and leave a lasting mark on the sport.
Millions of fans worldwide will follow the excitement of the Road to Qatar as 80 national teams from all four FIBA regions compete in the FIBA Basketball World Cup 2027 Qualifiers.
Commencing in November 2025 and spanning across 15 months, the World Cup Qualifiers will showcase over 2,000 players across 420 national team games, delivering intense basketball action leading up to the main event.
The Draw of the FIBA Basketball World Cup 2027 Qualifiers will take place on May 13, 2025, in the host city of Doha.
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