Oryx Rotana goes green

Rotana, has launched its Global Corporate Sustainability Platform Rotana Earth which is a comprehensive framework that addresses environmental, economic and social sustainability, that will be implemented across Rotana’s entire portfolio of new and operating hotels, hotel apartments and resorts.

The initiative supports Rotana’s ambitious expansion plans to operate 89 properties by the year 2017, which will add 10 new destinations to the company’s portfolio and involve the employment of more than 20,000 colleagues.

Rotana maintains an international business while still remaining environmentally conscious Rotana Earth promotes the implementation of sustainable business practices that minimize harm and maximize benefit to the environment, the economy and local communities.

Key sustainability areas the company has chosen to focus on include:

• Environment – through energy optimization strategies focused on lighting, heating and cooling systems, adopting of cleaner technologies like solar energy, phasing out Ozone Depleting refrigerators, employing waste management contractors to help reduce waste production and expand recycling efforts, etc.
• Colleagues – through training programmes, recognition and awards for adopting best practice.
• Guests – educational and inspirational initiatives such as Towel and Bed sheet Reuse programmes, Earth Hour and World Water Day participatory programmes, etc.
• Suppliers – using sustainable and responsibly sourced menu products, recycled materials and plans to develop a procurement sustainability policy that adds responsible purchasing criteria to the supplier selection programme.
• Communities – community engagement activities such as focus on children’s education and development, awareness raising walks, beach clean-up activities, plant a tree campaigns, etc.
• Governance – a clearly defined code of business and ethics, a transparent auditing process, etc.

Source: Marhaba