Allure, a global private members club and conversational concierge platform, chooses Qatar as its GCC's launch market

Allure has chosen Doha, Qatar as its GCC's launch market, as it is fast becoming synonymous with luxury and a high-end lifestyle where people are time-hungry and constantly search for more access to the finer things in life. 

Allure is a unique private members club and conversational concierge platform that completely redefines the approach to modern life. Its service and member experience are built on the principle of utilizing time efficiently. It fuses the power of human and machine learning to explore an entirely new way of accessing privileges of a limitless lifestyle.

Access to everyday luxury services is now completely redefined through the most intuitive engagement platform of the 21st century. From unforgettable experiences, unparalleled access to luxury goods, rare commodities, and immersive journeys that will never be forgotten.

Everything from hotel and restaurant bookings, private jet and yacht hires, finding “sold out” luxury bags, watches and jewelry to organizing once in a lifetime experiences and adventures. Allure, through a global network of its prime experts, will make it happen.

With an intuitive chat user interface, requests are dealt with within 60 seconds, 24 hours per day, 7 days a week, 365 days a year. All delivered via an encrypted and private chat interface.

Potential members are invited to apply via Allure's website, as there is a waiting list and memberships are limited, a full assessment of the member’s needs and wants is conducted prior to onboarding. The level of exclusiveness ensures that Allure maintains best practices in service levels globally.

Mike Michalski, Co-founder & Chief Business Officer, said, “It is with great pleasure that we finally introduce Qatar to Allure. An ever-evolving digital gateway to an extraordinary world beyond, where the amazing and unique come together, and are fully tailored to meet the demands and tastes of our diverse and highly valued members.

"Without a doubt, it offers more engagement, more access and unparalleled immersion into the curated and opulent world of luxury. Allure offers transformative out-of-this-world experiences - from backstage access at the Grammys, Academy Awards or Fashion Week, to hanging out with athletes and artists at Olympics or world-renowned festivals, it takes its members to yet undiscovered bespoke travel destinations, as well as provides access to rare and desirable luxury goods and commodities - from ultimate timepieces to bags or collectibles. All through an encrypted and private chat with a response rate of 60 seconds, available 24/7/365 days a year, directly at your fingertips.

"We have chosen Qatar as our first launch market in the GCC, as it's fast becoming synonymous with high-end lifestyle and it’s a very digitally enabled and demanding society. We understood that there are four major challenges that make regular concierges fail: time, efficiency, fulfillment and price. We analyzed them all, created a chat interface where members always hear back from us within 60 seconds. To deliver that we use a multi-million dollar cutting edge technology, with added touch of AI, capable of generating best-in-class engagement levels.

"Our global team consists of the best experts in their fields. All of that to ensure that every single request is dealt with on time, with highest level attention to detail. We are the fastest. We have the highest fulfillment rate in the industry and the largest network of trusted partners and service providers worldwide. We are one of the most exclusive members' clubs in the world. Our current members love the possibilities that the service offers. They simply open the chat interface and make a request. Whether it is getting a reservation at Nobu Malibu, flying to the edge of space in a fighter jet or sourcing some of the rarest handbags in the world, the Hermes Himalaya Birkin - it's all done within a matter of hours. It simply works."

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