Read it for ur privacy
Google is reported to have been dragged by the Information Commissioner Office of the United Kingdom over the search giant’s poor attitude to privacy.
According to media reports, Google has been given a number of recommendations over improving its approach to handling sensitive information. After the Wi-Fi information debacle in 2010 Google agreed to be dragged for an audit. The aim of it was to review its behaviour over privacy aspects. The report card of the Information Commissioner Office has revealed that despite the fact that Google did take some actions to improve its behaviour, the company can undoubtedly apply itself in other areas. In particular, the search giant was recommended to put more effort into educating its users about privacy rules.
Meanwhile, the Information Commissioner distanced himself from any endorsement of Google, saying that the audit in question can’t be considered a rubber stamp for the Google’s information protection policies. He also mentioned that Google needs to make sure that its work in this field keeps evolving alongside new goods and technologies, noting that the search giant won’t be filed and forgotten by the Information Commissioner Office, so it’s probably just a matter of time before the company is dragged by ICO.
In respond, Eric Schmidt, Google’s chief executive, regaled the public of the possible dangers of growing data, because there’s really a mind-boggling amount of information sent through the web. Without doing anything to allay fears of the intentions for the company, Google’s CEO has offered up a number of choice quotes. As for the move towards transferring zetabytes on the Internet, Schmidt famously claimed that people were not really ready for the oncoming technology revolution. He pointed out that if he looked at enough of the user's messaging and location, then through using Artificial Intelligence he could predict where the user was going to go.
Besides, Eric Schmidt also noted the potential for social network services to invade privacy. However, this issue is certainly not a far off notion – having just fourteen images of a user makes it possible to identify who they are. Those who believe they do not have fourteen pictures of themselves online are in most cases mistaken – they have Facebook photos at the very least.
