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Napapijri
The evolution of the brand into a strong presence in the world of premium leisure wear has been filtered through the creation of a set of items that have successfully rendered our philosophy wearable. Inspired by our connection to the extreme landscapes of the poles, we let Northern wisdom inspire the creation of two of our most iconic products by transforming the anorak into a familiar sight in the urban landscape: Skidoo, and Rainforest.
Every campaign, every item, is pieced together by a narrative that looks forward to what is coming next. Secure in our past, we proceed into the future with optimism, looking forward to unlocking new possibilities, new shapes, and technologies.