Decode, the new concept store from Fifty One East, is set out to offer exactly that, making everyone’s individual ‘code’ of dress easier to decipher and interchange, bringing a wealth of global brands to one generously sized 635 sqm space. These are not just any brands, however. From sportswear to designer denim and from vintage-inspired womenswear to edgy unisex apparel, Decode has it all and invites you to explore in style.