I don't know why, but why does everything has to be around what men thinks? what they want? what they like? what they see right? Why the women's beauty standards should be defined by men?
Maybe because we are living in a very androcentric world. If one wants to wear makeup fine, let it be! It's her choice. And what you said about "applying lots of makeup" what is "lots"? and how do you define it?!

The face is just like any other body part, it belongs to the woman no one else.

Also, for those who say women here wears lots of makeup, maybe because that is the only part of the body that is showing and again it is also up to them.