instructor from "Burmingham" at the British Council because she said she was a non-native speaker. And yet, it seems the director of this program is also Egyptian. Double standards much?

And yes, I agree with you about the marketing strategy's origins. As long as there are people looking for a cheap, quick and easy way to learn language (not to mention a business owner who wants to hire the cheapest employees they can get), you will have people throwing their money away on these kinds of "institutes". At least the British Council has standards that are maintained internationally and there is accountability in that.