Stealth. The double-page spread of ads on pages two and three is a huge mistake, and I don't know who asks for it? For the Gulf Times yesterday, it looked shocking and amateur. For the advertiser, why would you want your advert away from any editorial? Every reader is going to skip those two pages. It's far more effective to place ads next to a story that people will spend time reading.
self-censorship in action.
Stealth. The double-page spread of ads on pages two and three is a huge mistake, and I don't know who asks for it? For the Gulf Times yesterday, it looked shocking and amateur. For the advertiser, why would you want your advert away from any editorial? Every reader is going to skip those two pages. It's far more effective to place ads next to a story that people will spend time reading.