Hi there, as per my opinion, both r great, they have equal technology in lcd. in the recent market may be u could get samsung bit cheaper and nicer looks for the same features and price. now it depends to your taste then, and to your budget platform. take to consideration also what brand is your dvd/blueray player, or your home theater system (if you have one). it will be good if they are came from the same manufacturer. but trust me if you play a hi-def media (blueray), both panels will deliver a pristine picture quality.