You are right when you said that putting on a lip balm, powdering your face orwhatever you put on your face IS consider as MAKE-UP.

It's just that some women put on make-up to suit the occassion or event/place that they will go to. Nowadays, the make-up trend is the NATURAL LOOK because men don't like their women with MASKS on.

Make-up is used to ENHANCE THE FACIAL BEAUTY of every women (irregardless whether she's from the west, east, south or north) BUT NOT TO HIDE IT. Make-up was invented for women to look pleasing to the eyes of their significant other. And it's not advisable to wear make-up (the full works) all the time because facial skin dries and ages faster. Then you will need moisturizer to keep your skin hydrated. Haven't you noticed that women who wear less make-up looks younger compared to those who wears make up constantly?

Why do you think western MEN like Asian women? We are not influenced by media when it comes to beauty enhancements or other wordly pre-occupations. These men knows that beauty is only skin deep. What matters to them is what you are inside out.