Description

Marketing executives contribute to and develop integrated marketing campaigns. Tasks can involve:

• liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations;
• communicating with target audiences and managing customer relationships;
• sourcing advertising opportunities and placing adverts in the press or on the radio;
• managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs;
• writing and proofreading copy;
• liaising with designers and printers;
• organising photo shoots;
• arranging the effective distribution of marketing materials;
• maintaining and updating customer databases;
• organising and attending events such as conferences, seminars, receptions and exhibitions;
• sourcing and securing sponsorship;
• conducting market research, for example using customer questionnaires and focus groups;

Information

Desired Skills & Experience

Marketing executives contribute to and develop integrated marketing campaigns. Tasks can involve: liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations; communicating with target audiences and managing customer relationships; sourcing advertising opportunities and placing adverts in the press or on the radio; managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs; writing and proofreading copy; liaising with designers and printers; organising photo shoots; arranging the effective distribution of marketing materials; maintaining and updating customer databases; organising and attending events such as conferences, seminars, receptions and exhibitions; sourcing and securing sponsorship; conducting market research, for example using customer questionnaires and focus groups;

Location

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