Coca-cola removes labels from cans for ramadan campaign
Coca-Cola Middle East is echoing its theme, launching a campaign for Ramadan that encourages people not to judge each other by actually removing the labels from its cans.
The no-label cans will run throughout Ramadan. One side is blank, other than the brand's iconic coloring.The other side reads "Labels are for cans, not for people."
The Ad Council's Love Has No Labels campaign has been one of the most highly viewed around the world in recent months.
The campaign, created by FP7 and Memac Ogilvy,Dubai in which a group of strangers are invited to bond with each other over dinner, but in the dark. They're filmed discussing their lives, hobbies and interests, and when the lights go up express their surprise at the people they were talking to.
The group includes a heavily tattooed guy, a man in traditional Arab dress and a wheelchair user. At the end , the group are invited to reach under the table to pull out of a box of limited edition Coke cans, from which the labels have been removed and the caption "Labels are for cans, not for people."
In a statement, Coca-Cola explains the thinking behind the campaign: "In a time when equality and abolishing prejudices is a hot topic for discussion around the world, how does one of the leading brands like Coca-Cola join in the conversation? In the Middle East, during the month of Ramadan, one of the world's most well-known labels has removed its own label, off its cans, in an effort to promote a world without labels and prejudices."[The Business Insider]
Photos for illlustration purpose only
Thanks Leelen ! :)
What about all the other products where Jews have full or partial ownership ?
may be finally muslims realised it s a company run by jews and keeping insulting muslims with their ( la mohammed la mecca) ...that s why they removed the label...muslims only look at the surface anyway...moving the label,, doesnt make you any better....i hate when i see it on the shelves and all muslims buying it..seriously wake up
may be finally muslims realised it s a company run by jews and keeping insulting muslims with their ( la mohammed la mecca) ...that s why they removed the label...muslims only look at the surface anyway...moving the label,, doesnt make you any better....i hate when i see it on the shelves and all muslims buying it..seriously wake up
I think it is more on the "Context" rather than the "Content" of the message being relayed here.
I think it is more on the "Context" rather than the "Content" of the message being relayed here.
Qatar Living is promoting and marketing coca cola now?! What's next?! Does it remain a single article on QL which is not propaganda??
Then there is no label-less can. They should offer it in glasses then.
then the plain would become another label .... QL, great intellect, never viewed it like this, ultimately, whatever is decided upon remains a label - interesting indeed
https://www.youtube.com/watch?v=9PZBcL2I2Xc
Just keep a bottle of this Coca-Cola in front of a mirror and read it in Arabic...you can read it as La Macca...La Muhamed....
New trick to sell more.
then the plain would become another label.
The can still has a label: the color. If it were plain tin I would say 'Bravo'.
haven't seen it in the market... great initiative coca-cola! equality - a world without labels!
Great promotion. Let's hope that people take note and act accordingly