Qatar Airways Official Airline Partner of UEFA Champions League until 2030
Qatar Airways has deepened its sponsor partnerships with UEFA, becoming the official airline partner of the Champions League, which will continue until 2030.
The airline had earlier been an official partner for Euro 2020 and 2024, the Nations League and the UEFA European Under-21 Championship. The new agreement will also include sponsorship rights for the UEFA Super Cup, Youth League, and Futsal Champions League.
It joins BET365, Crypto.com, FedEx, Heineken, Just Eat Takeaway.com, Mastercard, PepsiCo and PlayStation as a Champions League sponsor.
We have a new destination
— Qatar Airways (@qatarairways) September 19, 2024
We're heading to the @championsleague as the new official airline partner
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To celebrate the partnership, the Qatar Airways Privilege Club will offer UEFA Champions League fans discounts of up to 12% on flight fares, along with exclusive ticket promotions.
Fans will also have access to exclusive promotions and bespoke travel solutions, such as UEFA Champions League travel packages, all designed to celebrate the spirit of sport while delivering unforgettable experiences to football enthusiasts worldwide.
Qatar Airways Group Chief Executive Officer Eng Badr Mohammed Al Meer said: “We’re thrilled to join forces with UEFA. As the Official Airline Partner of the UEFA Champions League, Qatar Airways is dedicated to transporting thousands of fans to this esteemed competition.
“Our partnership not only strengthens our connection with Europe, but also aligns perfectly with our vision of fostering unity and celebrating excellence. This partnership highlights our commitment to connecting people worldwide through our network of over 170 destinations, while supporting this remarkable competition,” he said.
UEFA President Aleksander Ceferin said: “Qatar Airways and UEFA are united in their passion for sports and global business excellence. This shared commitment is the foundation of our long-lasting partnership as we strive to provide football fans worldwide with exceptional experiences. We’re delighted to expand our partnership to another level as we embark on a new era of the UEFA Champions League.”
The airline will have brand exposure on perimeter LED boards.
Kicking off the announcement in style, Qatar Airways launched a special campaign video featuring Brazilian football legend Kaka, playing the role of a pilot making a special passenger announcement onboard, with English football legend, Rio Ferdinand, seated onboard the airline’s celebrated Business Class Qsuite, and Fabrizio Romano, one of the world’s leading football journalists who delivers his famous catchphrase, “Here we go!”.
The airline’s cabin crew adds a touch of class to the star-studded campaign, which also features appearances from Paris Saint-Germain Féminines football star Sakina Karchaoui, and renowned football content creator OussiFooty.
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