Msheireb Downtown Doha reveals its new “Smart City with Soul” campaign
Msheireb Properties had launched the new ‘Smart City with Soul’ campaign at Barahat Msheireb with the aim of capturing the true essence of the smartest and most sustainable city district in the world.
Msheireb Properties management and its marketing team were present during the special ceremony for its flagship city.
Aiming to reposition Msheireb Downtown Doha as a ‘Smart City with Soul’, the tagline reflects the main concept of the city of the future built with humanity and cultural identity at its core.
It will also enhance Msheireb Downtown Doha as the place where humanity and cultural identity connect, giving soul to the space around it and ensuring a better quality of life for current and future generations.
Using smart technology, illustrations were projected on the buildings showing how Msheireb Downtown Doha connects the past with the future, with stories of older generations and Qatar cultural symbols that reflect the meaning of the campaign.
According to Ali Al Kuwari, Acting CEO of Msheireb Properties, the campaign strengthens the city’s position as Msheireb Downtown Doha is where technology, heritage, and cultural identity meet. It is built around three main hubs in the city: Al Kahraba Street, Barahat Msheireb, and Sikkat Wadi Msheireb.
Al Kahraba street at Msheireb was the first street to be powered by electricity and is now reviving this heritage by introducing the first smart and sustainable district to cope with new technology.
Sikkat Wadi Msheireb is now the soul of the city, where main activities are taking place to gather the community once more. Whereas in the past, it was the place where people used to meet to water their livestock and spend time together.
Barahat Msheireb is the largest open-air covered square in the Middle East featuring the largest retractable roof in the region. It is a place to socialize, meet, relax, and enjoy open space.
‘Smart City with Soul’ aims to reposition Msheireb Downtown Doha and highlight the main features of the city in terms of its architectural spirit, smart and sustainable features, and the new way of life it offers residents and visitors.
Built with intelligence, sustainability, and cutting-edge technology, Msheireb Downtown Doha is the place where technology, humanity, and cultural identity connect, giving soul to the surrounding space and ensuring a better quality of life today, and for the future generations.
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