genesis,
its obvious not effective, something has to change in the communication/pr abilities displayed by Qatar, otherwise, you'll always see me here point out the failure ;)
how much would it cost those in charge of the promotion to publish the program in several mediums (press, TV, pamphlets why not?), etc...

I still defend that Qatar needs urgently a local English TV channel, something like Dubai-one in Dubai. that would be a great way in informing the masses and even educating them... the suggestion is left here, please bring forward if you can.