It's not the best approach to dictate how people see value, you have a formula you see as valuable, obviously from your own marketing perspective, and I have my own theory of value for money as well.

For example, if you give me 110 free junk minutes that I can only use to call vodafone customers, that is no value for me at all.

Even if I managed to have vodafone contacts in my phonebook, I will not be able to be in touch with them most of the time because your coverage is really bad.

RESPECT