.. its called money ... u pay skytrax some cash .. show the guy who is visiting u a very pleasant experience(ie different from passengers like u and me ..) and there u have it .. the best economy class in the world! which i cannot see for the world. their seats are very uncomfortable, the food is really bad and the service of the crew really depends on their mood with no consistency. then there are the instances where the choice of 'beef or chicken' becomes 'just beef' or 'just chicken' as they run out one of the meals... the crew just puts the tray on ur table and when u ask, the crew which are trained to say 'beef or chicken?' blinks at u and says 'no chicken, chicken finish' .. its really stupid ... 5 star airline? worlds best economy cabin? LOL!