Visit Qatar launches "Surprise Yourself" Campaign to boost tourism

Visit Qatar has launched its global campaign, "Surprise yourself", as part of its strategic initiative to attract six million visitors annually and position Qatar as a premier tourist destination by 2030. 

The campaign encourages travelers to explore Qatar's unexpected and memorable experiences, targeting families, couples, and groups of friends. It highlights the country's ability to offer diverse, meaningful, and unforgettable moments, from lush charm of Banana Island to the bustling Souq Waqif and thrilling desert adventures. 

With a focus on emotional connections and lasting memories, the campaign promotes Qatar's unique attractions through the theme 'Moments that stay with you'. The global rollout, set across 10 international markets, includes platforms like TV, social media, digital channels, and out-of-home advertising, all set to the tune of modern rendition of Bobby Hebb's "Sunny". 

CEO of Visit Qatar, Eng Anduliaziz Ali Al Mawlawi, emphasized Qatar's accessibility due to its strategic location at the crossroads of East and West, with direct flights from over 177 destinations, The campaign aims to enhance Qatar's profile as a stopover or family-friendly destination, offering year-round sunshine, adventure and luxury. 

Qatar's tourism sector is supported by a high safety index, cutting-edge facilities, an award-winning airline and airport, seamless public transport and open visa policies. As the country gears up for an exciting winter season filled with international sports and cultural events, it's poised to become a top destination for visitors worldwide. 

Upcoming highlights include the return of Formula One, cultural festivities at Sealine Desert, concerts featuring international artists, and signature events like the Doha Jewellery and Watches Exhibition and the Qatar International Food Festival. Looking ahead to 2025, Qatar is preparing for major events such as the Web Summit and the Arab Cup, further solidifying its status as a global travel hotspot. 

---

Make sure to check out our social media to keep track of the latest content. 

Instagram - @qatarliving

X - @qatarliving

Facebook - Qatar Living

YouTube - qatarlivingofficial