قدمت رعاية فضية لتقرير 2014 تكريم "الميرة" بجائزة قادة المسؤولية الاجتماعية

Doha, Qatar, in March 2015: honored by the University of Qatar Al Meera Consumer Goods Company Award leaders of social responsibility in 2014 in recognition of its pioneering role in this area and at a high ceremony hosted by the university recently on the occasion of the third version of the CSR Report - Qatar 2014 launched by Qatar network of social responsibility in partnership with the university under the title of "progress," and saw the honor HE Abdullah bin Hamad Al Attiyah Personality of the Year award for social responsibility.

And handed the award by HE Dr. Sheikha Al Missned President of Qatar University Dr. Mohammed bin Nasser al-Qahtani executive vice president, who said in a speech in the report that Al Meera Consumer Goods Company reflects the company's commitment in fulfilling its social responsibility as part of the appreciation of the local community, which is the cornerstone of all projects .

He explained that since its inception in 2004, reflected the Al Meera Consumer Goods Company natural evolution of cooperative enterprises that were established during the last thirty years in order to meet the different needs of Qatari society. Al Meera and play a leading role in the retail sale of consumer goods in Qatar, which is today the most prevalent in the state retail shop. Mira is committed to permanently provide the finest shopping experience for their customers, and Mira because the company aims to be top value through customer they serve, and the communities in which they operate, and our dedicated staff and committed, and of course, its shareholders.

Concentrated see Mira to be the most memorable and closer through its excellence and innovative approach and behavior of the year. The basis of this ambitious vision to adopt a culture of performance targets, comply with safety requirements, and reflect the social responsibility of the company, and keep track of continuous development, openness and transparency.

Since its inception, the company has gone away in this area, where D Special Social Fund Balmirh hand to local humanitarian organizations to provide support, and so in the belief that the company's success stems from the sense of the need for community service.

Dr. Mohammed bin Nasser Al-Qahtani said that Mira was founded out of the belief that the community is not only one of the owners of the beneficiaries of its interest, but the main goal of her career. The company is committed through various operations make a positive contribution in several ways, as it encourages Mira policy of promoting development within diverse communities and support local initiatives to make a difference in the lives of others.

Among the many humanitarian and social initiatives aimed Mira through this year to translate its commitment to national Qatar Vision 2030 and the four pillars of social development, human, environmental and economic, the company had a banner activities become part of the annual obligations to many segments of society.

Commitment to the community

As part of its role in social development, and an emphasis on societal role in supporting the campaigns, the "Mira" sponsored by the launch of several campaigns that emphasize their responsibility towards the society.

Compassion campaign

Sponsored Meera Consumer Goods Company campaign "compassion" organized by the Social Development Center during the month of Ramadan in order to provide support to the needy. And "compassion" is a humanitarian project aims to support orphans, widows and divorcees in Qatar, in addition to poor families and medical cases and students.

In a sign of support for the campaign, put Mira shopping on the slogan of "compassion" in some of the branches of Mira carts.

Cooperation with Qatar Charity

Them a sense of responsibility towards all needy communities inside and outside Qatar, Al Meera stores opened continuously for cooperation with Qatar Charitable Society, non-governmental organization established in Qatar during the eighties, and aims to help vulnerable communities worldwide. And help supermarkets and hypermarkets in Mira to achieve the objectives of Qatar charity by giving all customers the opportunity to donate to charitable projects. Cash Valqta Bakimita 25 and 50 dirhams and submitted by customers donors, contributing to the modest support families or people at risk in different parts of the world.

Commitment towards individuals

Support productive families

In furtherance of its commitment to the community has Meera company in collaboration with producing the Ministry of Labour and Social Affairs families Development Department, to support the productive families cooperating with the ministry, and the result of this cooperation open marketing outlets for producing families in the branches of Al Meera for their support in marketing and selling their products.

It should be noted that the productive families project aimed at economic empowerment and the discovery of human capacities and directed to improve the lives of individuals and families to elevate society through the promotion of productivity.

To work against diabetes

In the framework of its interest in investing the citizens' health as part of its role in human development, Meera did not hesitate to support the campaign "to work against diabetes" organized "QDA" and through the provision of appropriate spaces inside three of the largest retail outlets have to host a special program suite. The aim of the campaign is to detect diabetes and educate visitors Mira health patterns that must be followed daily, especially during the holy month of Ramadan, and sought to Mira through the launch of this campaign is to raise awareness and detection of diabetes to reduce the spread, where he was examined a large number of citizens and residents through visits by the program using the mobile clinic for a number of ministries and government institutions and companies.

Sports Day of the State

Based on the belief that a healthy mind in a healthy and attention which the body in spreading the culture of the sport among the various segments of society, participated Mira As every year in the activities of today's athlete of the state, a large presence along the Doha Corniche where spread staff across a number of Stands distribution facial towels were the and bottles of water and fresh fruit to the participants in the annual sports event.

The young benefited and adults during jogging, walking and cycling of towels and water bottles that carry Mira name, this initiative has seen a large turnout of families and young people Almstmtaan Sport and Exercise activities and events sports day, and the purpose of this efficiency to carry healthcare products company branches scattered in Qatar to sports event to encourage healthy food.

Fall Mira Post staff in these events in the context of the company confirmed the commitment to social responsibility and to emphasize the importance of a pattern of active and balanced lifestyle through sports and proper food, specifically the various types of high-quality fruit available in the branches of Mira.

Commitment to tradition benevolent

In the expression of them for its attachment to heritage, customs and traditions of the country and the need to revive them at every opportunity, was Mira present on many occasions in which various segments of society participated traditions value.

Summit Ramadan

During the holy month of Ramadan, initiated Mira distinctive step to revive the local customs between neighbors, where has created an opportunity for the exchange of friendliness and tolerance around the breakfast table. In a translation of the motto to be "the most distinctive and closer," Mira formed a team of employees who have visited the vicinity of some branches of the company, such as the families of Abu Nakhla, Shahhaniya, North and ammunition to make "mash", a traditional dish of Qatar Alohhy on the table of Ramadan.

A producer at cost

In addition, the Mira was a banner step during the period of Ramadan this year, where she also provided more than a thousand consumer product at cost to the consumer in all branches expressing their relentless pursuit to meet the needs in the most innovative and at the lowest possible cost.

In order to facilitate the shopping experience during the month of performances, the Mira appropriate arrangements to view all materials are attractive according to special signs indicate the consumer products covered by the offer including dates and country recipes from, in order to make shopping easier and faster.

Cooperation with the Ministry of Awqaf

Also, during the revival of the month of Ramadan, initiated Mira in collaboration with the Ministry of Awqaf and Islamic Affairs to post worshipers in the month of fasting, where a team was formed from Mira water distribution and napkins on mosques in times of prayer in every night of the holy month of Ramadan. And brought the company's commitment to step slogan "the most distinctive and closer" and commitment to community participation in all religious and social events.

National Day of the State

With the end of the year, was for Mira also attend events in the National Day of the country in the month of December, where she wanted the participation of all official bodies Pferanha this historic day for the State of Qatar. In "Courier trail", emerged contribution Mira at the supermarket, which held at the Pavilion standing market to large numbers of visitors and revelers service during the period of organizing events, which included many of the services for the provision of the basic elements needed by citizens and residents during their visit. Mira in the company "did not overlook trail Courier" school students who visited effectiveness during the morning in large numbers and is keen on providing a booth for the distribution of gifts in the form of bags included snacks for students, in order to bring the spirit of joy to them.