The down side of Globalisation !

I'm all for globalisation, but is nothing sacred any more ?

Fopr many of us, a thick dollop of marmalade on toast is the only way to start the day. But it would appear that the traditional British preserve is being challenged by the American upstarts of peanut butter and chocolate spread.

Sales figures suggest that marmalade is fast falling from favour, along with the other breakfast staple: honey. While jam, still the top most popular spread, has remained steady, two relative newcomers to the breakfast table have increased sales substantially over recent months. Calorific and salty peanut butter and sweet chocolate spread are winning over younger consumers, the statistics indicate.

Traditional cooks were left weeping into their thick-cut Oxford marmalade. Xanthe Clay, The Daily Telegraph's food columnist, said: "Oh these statistics are just tragic.

"Marmalade is one of the great British foods and it is, when made properly, quite a sophisticated taste, packed with thick bitter Seville oranges. Peanut butter is just a salty hit – you don't get anything more than that.

Part of the problem is that an increasing number of adults are either skipping breakfast altogether or choosing healthier options such as porridge. Children, if they have toast, prefer the more obvious tastes of peanut butter or chocolate spread, both of which have benefited from a substantial marketing push.

Please go out today and buy jars of marmalade.....