Proposal: Ministry of Customer Service

I strongly propose that Qatar look at initiating a Ministry of Customer Service!

This ministry's sole purpose would be to overlook the customer service being provided at the leading public and private organizations in Qatar, mainly those that are important to Qatar's image, e.g. Qatar Airways, Qtel, Banks, Government departments that you have to deal with on a regular basis, etc.

This is critical if Qatar wants to move to the next level where not only the branding and marketing looks great from the outside but the people actually feel the great service on the ground, since that is what matters.

Today Qatar Airways is supposed to be a 5 star airline, however, when it comes to customer service - mainly ground staff, check in etc - they are no where close to being 5 Star. They are spending millions on buying planes, fitting them out etc, but they are not paying attention to the most important thing of all, customer service, which does not cost more than courteous, trained and understanding staff who are honestly concerned with providing you with customer service, not providing you with the worst experience in your life.

Same holds true with most of the other organizations. QNB recently released their QNB First service. I am lucky enough to be one of the QNB First customers, and let me tell you, this sets them apart not only from the local banks, but from both regional and international banks! It's an amazing customer service experience. I love it and cannot go back. Sadly, QNB first is limited to a select few. If such customer service - or just 50% of it - can be provided by all organizations in Qatar.... the results would be spectacular at the entire country level.

I really hope the Ministry of Customer Service becomes a reality and soon :)

G