QATARI STUDENT IN DSS APPRENTICESHIP PROGRAMME
Dana Al-Malki, from Stenden University Qatar, delivers final presentation to senior tourism and marketing officials in Dubai following participation in the coveted destination-marketing internship
The DSS Apprenticeship Program, which has been a successful component of the iconic Dubai Summer Surprises since 2006, welcomed its largest-ever group of winners from 14 markets this year – including the UAE, KSA, Qatar, Kuwait, Bahrain, Oman, Lebanon, Syria, Egypt, Jordan, Palestine, Morocco, and first-time participants from Iraq and Sudan.
During the course of the two-week internship, the winning students worked closely with the marketing team responsible for successfully staging DSS, attended workshops, took part in visits to key DSS events and iconic tourism landmarks such as the Burj Khalifa and Ski Dubai, as well as met leading players responsible for building the Destination Dubai brand such as Dubai International Airport, RTA, Dubai SME, Dubai Cares and the MBC Group.
The students also participated in a stimulating series of training sessions delivered by The Emirates Academy of Hospitality Management – which hosted the students for the second consecutive year at its state-of-the-art facilities – gaining a glimpse into the working of the city’s hospitality industry, one of the lynchpins of Dubai’s tourism success story.
