Qtel Qatar Adopts Ooredoo as New Brand
At a major event in Qatar last night, leading communications company Qtel (Qatar Telecom) rebranded as Ooredoo.
More than 2,000 people attended the event, which was broadcast live on Qatar TV. Attendees included government ministers, ambassadors, media professionals and customers of the company, which was established as Qatar Telecom back in 1987.
The launch of the new brand was celebrated by a spectacular multimedia and theatrical experience about the transformation into Ooredoo, representing the next step in the group’s evolution and celebrating the international achievements of one of Qatar’s leading companies.
H.E. Sheikh Abdullah Bin Mohammed Bin Saud Al Thani, Chairman, Ooredoo, said: “We have always put our customers at the heart of our business, and this new name shows that we want to be closer to our customers and engage with them in everything that we do. We are proud that Qatar, where the business was born, is the first country in Ooredoo’s international network to integrate with the new global brand. We are not simply about making connections, we are about enriching and empowering the people of Qatar and helping them achieve their goals,” he said.
The celebration also featured a specially-branded film and theatrical performances. Concluding the ceremony, a large group of children holding red balloons entered the amphitheatre, with an amazing ballet performance.
On the international stage, Ooredoo, which announced record-setting revenue and profits in February 2013, has confirmed that each of its operating companies in emerging markets across the Middle East, North Africa and South-East Asia will adopt the new brand during the course of 2013 and 2014.
These companies, in which Ooredoo already has a controlling interest, include brands such as Indosat in Indonesia, Wataniya in Kuwait, Nawras in Oman, Tunisiana in Tunisia, and Nedjma in Algeria.
The Qatari operation, formerly known as Qtel, was the first in the portfolio to take on the bold new brand.
Well done Indians, Pakistanis...this sounds like your language: Urdu...ooredooo is just a phonetics of your language!!!hahahahah :-)
No honestly I thought it was a joke, "ooredoo" why not cocorrico", hahahah really funny name.
I was trying to imagine the work of the marketing/branding team, they may have been drunk or something, or maybe one was joking and they took it seriously!!! Wow really funny name brand!
They look pretty pissed in that photo Khanan.
Do you think they are tired of all the jokes and criticisms that changing the name has created?
OOredOO defends it re-branding
http://thepeninsulaqatar.com/qatar/229023-ooredoo-defends-new-brand-name.html
In fact this name suites the company... it has finally found its core identity...
ore-poo would have been better...
They ditched Qatar out from their identity rebranding when they should as National Carrier should have spread name of Qatar everywhere...
Like how Saudi Telecom operates in 10 countries?
Or Turkcell from Turkey in 8 countries?
I still don't understand how oooooredoooo is an improvement, or what was unsuitable about QTel.
Is it that they wanted to try and remove any reference to Qatar from their name?
aahhh, let me explain this.. again.
Qtel = Qatar Telecom.
Q-Tel bought and established many other Telecom companies around the world currently in 17 different countries.
examples:
Watanya in Iraq.
Nawras in Oman.
Ndejma in Algeria.
Indosat in Indonesia.
... etc.
next step was to band all of them under one name. OOREDOO was chosen.
now all the companies in 17 counties are named OOREDOO as Q-Tel cant suit them all. so over night Qtel became branched out and international as Vodafone.
Finally QTel accepted it messed up its network... so it renamed itself accordingly...
Kudos to QTel...
It's like someone looked down at their Scrabble tray and the only letters they saw were ooredoo.
50 points for using all the tiles though!
Well, I miss Qtel!!!! But I guess it is because i have lived here for a long time now so I feel nostalgic. On another hand, why ooredoo? It sounds to me to be very random. i don't feel that it has any strength in it. :-(
Qtel Sounds better than oo Red oo
I cannot contain my elation over this news.
SCOOBEE DOOOBEEE DOOOOO!
Don't be so hard on the guy/ad co. that came up with this name/logo..
If you only call RED then you are calling Vodafone product ...
Qtel copied everything from Vodafone including their choice of colors, look at their website and compare to Vodafone site, they both look same!!!
Ooredoo service right on their website.
http://www.ooredoo.qa/en/DP_FTTX_GETTING_CONNECTED_2
Good going guys.
Maybe I'll just call it Oooooooo.
Fubar its more fun with pre/suffix OO OO ((:
I'm just going to call it RED, since I can't pronounce the new name. And that's what the logo says anyway.
ROFL Nuwan.. (:
Hope they won't have to redo or undo this....
KyuREDoo... of course they did...they have a long term plan and they will expand now in many countries..
I wonder if they made some market research? I dont think its necessary to rebrand as QTEL was very original and spoke of the strength of the branch. It was like trying to fix something that was not broken.
sounds so Vodafone! ooREDoo
Qatar should atleast cut down their charges a little bit..from international calls and text messaging.
meaning in arabic " I WANT " for OOREDOO
ooGOODoo
i guess the two 'OO' are just decorational..
oo-RED-oo
even the logo s red
And gives 30 min. of free local /International mobile calls for free (13-19 March)...:)