Description

• Actively communicate with people outside the organization; represent the organization to consumers, the public, and any other external interested parties  
• Main interaction and blogging/writing through various Social Media Forums
• Secondary interaction - information may be shared via phone, email, or in person
• Prepare, proof, and edit publication for external audiences
• Build/Maintain Social Media Fan Base
• Study the objectives and promotional policies of the organization and use as guidelines to develop personal engagement strategies that will influence public opinion or promote ideas, products, or services
• Create traffic to the channel
• Proactively engage the public
• React to consumer inquiries
• Post responses that add value
• Solve problems
• Create buzz
• Identify when something is wrong or is likely to go wrong and proactively predict how the issue would impact consumer sentiment 
• Actively seek to change negative public sentiment through strategically engaging with the public and providing value based concern resolution
• Establish and maintain cooperative relationships with representatives of the Social Media community, consumers, employees, and public interest groups
• Strategically interject the organizations brand
• Update and use technical knowledge keeping skills relevant to current marketing conditions
• Monitor Social Media Sites
• Manage accounts through hootsuite or any similar application
• Monthly reports submission to all the clients on time
• Managing Website traffic
• Manage digital marketing completely.
• Responsible for planning, initiating, and managing targeted online media buys for Search, Display, and Social Media advertising campaigns
• Work with a variety of software platforms, including Google AdWords, Google Analytics, Google Tag Manager, Bing Ads, DSPs, PPC and social media platforms 
• Analyze website traffic and behavior to provide feedback and strategies to improve user experience and conversion rates using tools like heat mapping and A/B testing.
• Ongoing analysis of SERPs and recommendation on how to improve results. Reporting on keyword trends, impact of changes and latest results
• Utilize additional research tools to improve site rankings and make digital media campaigns more effective and efficient
• Analyze campaign performance and recommend necessary optimizations. Stay apprised of data and analytics technologies within the digital marketing industry 
• Develop insights, Key Performance Indicators and visual dashboards; report to management and project teams
• Work internally with staff to plan campaigns, collaborative development of ad content, and provide ongoing campaign reporting and recommendations
• Collaborate with all departments by contributing to the development of target audiences and communication strategies designed to increase engagement, traffic, sales, and profitability 

Information

Location