Description
The Senior Digital Marketing Specialist is responsible for the planning, design, optimization maintenance, measurement and reporting websites, ecommerce, social media, click-to-customer-service, and demand generation programs to increase brand awareness and preference. Generate qualified leads, improve customer service, increase ecommerce and offline sales, and deepen customer engagement across all lines of business.
Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
Maintaining our social media presence across all digital channels.
Measuring and reporting on the performance of all digital marketing campaigns.