Description

• Defines and outlines plans to set the strategy aligned with to the Managing Director/General Manager and the company’s vision to the end of positioning a solid, reputable brand name.
• Develops and recommends an annual plan for the Marketing and Communications department to set out objectives, plans and specific activities to be pursued in each area of responsibility.
• Continually supervises and evaluates each project’s expenses against budgeting within the department.
• Promotes the brand name through interviews, angle stories, programs in communication and interactive mass media, conferences, special events, etc.
• Negotiates with the different agencies/providers the best advertising prices and delivery times.
• Makes decisions relative to the selection, promotion and compensation of Marketing, Events and Communications staff.
• Makes presentations to the Board on Marketing, Events and Communications strategies and activities.
• Empowers department’s employees to identify innovative approaches to enhance organizational performance.
• Develops Corporate Social responsibilities initiatives and campaigns.
• Responsible for the development and implementation of an annual, strategic, special events calendar.
• Ensures all events are planned to capture the attention of the intended audience and the media. Manages the production of each event ensuring all details are managed in a creative, timely and cost efficient manner.
• Develops and implements communications and media strategies that successfully deliver information and key messages to the public.

 

• Ensures the development of advertising and promotional plans and manages the annual advertising and promotional budget.
• Manages the use of external resources as they pertain to the marketing and communications function (e.g. advertising agency, printers, etc.)
• Ensures that the brand’s image is well maintained (monitors and supervises the branding and reports any damage to concerned parties for immediate action).
• Works closely with many teams, including product developers, researchers, marketing personnel and creative agencies to make sure the company brand values and image are followed.

Information

Desired Skills & Experience

Experience in: - Marketing or Commercial/Sales Direction - Brand Management and/or Sale Nationality: Lebanese Gender: Female 3 years minimum experience Bachelors degree in Marketing, Communication or Advertising Masters degree is an advantage

Location

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